Company Branding 2.0: Individuals Building Brand Advocacy and Awareness


Read more in the description below.

**Ticket includes 2 drink tickets and snacks**
August 20th, 2019 * Finnovation Lab MPLS * 5.30pm – 8.30pm

72 in stock



The rise of social media has altered the fabric of our society in the last 10 years. It’s no different when it comes to business. Digital and social media is now more consumed person-to-person vs. business-to-consumer, causing brands to market outside their comfort zone. Not only marketing has changed, but public relations, communications, HR and sales have all integrated social media into their best practices. Because of this, brand marketers are being asked to coordinate more and more with their colleagues across functional departments or partner with leading agencies for strategic programs. so what does that mean for you, your organization and your role?

We’re so excited for this all-star panel representing an array of background, size of company and company type as it relates to social media, executive social engagement, social selling, and influencer marketing. Come on out to meet new friends, see past ones, and make some great connections!

Our *amazing* panel of executives include:

  • Missy Voronyak, Social Media & Influencer Leader at W20
  • Casey Hall, Founder & President at Lumberjack Social
  • Phyllis Welsh, Social Media Strategist at 3m
  • Jason Schober, Manager of the Social Selling Program at Fintech Leader Fiserv
  • Moderator: Susan Beatty, VP of Public Affairs & Communications at US Bank

Location: Finnovation Lab
817 S 5th Ave #400, Minneapolis, MN 55404

See Event Details tab for more information.

A Big Thank you to our Sponsors


Meet the Panelists

Phyllis Welsh, Social Media Strategist at 3m

Phyllis spent most of her childhood years thinking she was going to be a lawyer. With a degree in criminology and law, she somehow wound up in the crazy world of social media. 

Phyllis has been at 3M for the past five where she led their global launch of 3M’s employee advocacy program, provides ongoing social media training to employees throughout the company, strategizes with a cross-functional team on their social media crisis plan.

In her downtime, Phyllis enjoys spending time with her husband, new baby, and two dogs.

Jason Schober, Manager of the Social Selling Program at Fintech Leader Fiserv

Jason Schober is a veteran social media professional. He has been featured on the Social Pros Podcast with Jay Baer and the Social Business Engine Podcast with Bernie Borges. He has spent the last 10 years working in agency and internal corporate roles with brands like Wex Health, LinkedIn, Deluxe, 3M, Safeco and U.S. Bank. He is currently managing the Social Selling Program at Fintech leader Fiserv.

Missy Voronyak, Social Media & Influencer at W20

Voronyak has 20+ years of healthcare integrated marketing and communications experience. Since joining W2O Group in 2013, Missy has worked with a number of global healthcare companies on social media and influencer programs, as well as consumer and technology companies. 

Her focus areas include identifying and engaging key online influencers, building authentic relationships with influencers, sponsored content campaigns, and influencer summits. 

Missy also builds social media strategies and plans for clients and provides live and webinar social media training for employees, executives, sales teams, physicians and influencers. 

Missy joined W2O from Allina Health, the largest healthcare delivery organization in the Twin Cities. She worked within hospitals and the corporate office on marketing and communications and led the organization’s rebranding to its new name and identity. 

Missy also worked in marketing for the renowned Betty Ford Hazelden Foundation for 10 years. Missy is known as an advocate in the patient community, where she blogs and serves as a community leader on the topic of food allergies (her son has multiple, severe food allergies). 

She is also the founder of the popular Minnesota Blogger Conference. She holds a Bachelor of Arts in Public Relations from the School of Journalism and Mass Communications from Drake University.


Casey Hall, Founder & President at Lumberjack Social

Casey is the founder and president of LumberJack Social, a social media consulting agency.  He helps companies better engage with customers and prospects online. This includes enterprise social media strategy, governance, and employee advocacy. Prior to founding Lumberjack Social, Casey spent ten years as an in-house, corporate social media leader. During that time he spanned the entire gamut of digital and social media responsibilities from training and channel management, to creating employee advocacy and social selling programs, and global strategy. Casey began his professional life as an attorney, even than helping clients to more effectively tell their stories.

Meet The Moderator

Susan Beatty, VP of Public Affairs & Communications at US Bank

Susan is currently VP of Public Affairs and Communications at U.S. Bank. In her role, she oversees all internal and external communications supporting the company’s Corporate Social Responsibility work which includes financial education, community relations, and environmental work. Additionally, Susan supports U.S. Bank’s diversity and inclusion efforts and significant sponsorship activations including the launch of U.S. Bank Stadium, Superbowl 52 and the 2019 NCAA Men’s Final Four.

Prior to joining U.S. Bank, Susan led communications at Bremer Bank in St. Paul. In this role, she managed internal and external communications which included the initiation of the company’s first social media program. She also spent seven years at Piper Jaffray working in media relations and communications focused on managing the company’s equity and fixed income business teams.

Event Details

5:30 - 6:15 Check In & Networking
6:15 - 7:15 Content - Welcome & Panel Presentation (last 10 min for Q&A)
7:15 - 8:30 Social Hour & Networking

Date: August 20, 2019

Start time: 05:30 p.m.

End time: 08:30 p.m.

Venue: Finnovation Lab MSP: 817 S 5th Ave #400, Minneapolis, MN 55404