Are you Ready to Journey Map?

$159.00

Read more in the description below.

**Ticket includes light refreshments**
November 14th, 2019 * Finnovation Lab MPLS * 1.30pm – 4.30pm

5 in stock

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Description

Inherently we know that no two customer journeys are the same. Each of us, in all our humanness, has unique needs, wants, attitudes and expectations. As marketers, business owners, executives, creatives (you get the idea) we are in a position to uncover those unique traits and create filters by which we speak to those customers who are the best fit for the products and services we market, in a way that is meaningful to them.

The development of a journey map enables you to view the experience from your customer’s shoes, highlighting things like pain points, arduous processes or hurdles to overcome.

Journey mapping also enables the identification of critical moments, which can make or break a sale.

Journeys are the foundation for marketing plans, channel improvements and enhanced interactions with your customers over time.

If you have a client asking about journey maps, or you are a client asking about journey maps, here is your opportunity to take your skills to the next level! In this course, we will cover the basics of journey mapping and the tools you will need to develop journey maps of your customers.

We call this our M’ed Series (get it, education) and we’re so excited to talk about CUSTOMER JOURNEY MAPPING in November!

Learn more in our tabs below

Location: Finnovation Lab
817 S 5th Ave #400, Minneapolis, MN 55404

Why Customer Journey Mapping?

The development of a journey map enables you to view the experience from your customer’s shoes, highlighting things like pain points, arduous processes or hurdles to overcome. Journey mapping provides us with a visual tool to identify critical moments that turn someone into a lifelong customer or break a sale.

Journeys are the foundation for marketing plans, digital strategies, channel improvements, product enhancements and flawless interactions with your customers over time. Regardless of your role, you should start with your customer’s journey.

If you have a client asking about journey maps, or you are a client asking about journey maps, here is your opportunity to take your skills to the next level! In this course, we will cover the basics of journey mapping and the tools you will need to develop journey maps that represent your customers.

Net-net, we want you to continue to be the rockstar in the organization that you are.

Key Takeaways

Students of this workshop will learn:

    • Where and how to find the necessary data and research inputs to customer journey maps.
    • Proven consumer journey map design methodologies used for major brands and products.
    • How to implement customer journey maps for your business as shown by real case studies.

Students of this workshop will take home:

  • Persona building template
  • Journey map building template
  • Ideas from hands-on group workshop

Meet the Presenter

Meredith Speier, Founder of InSpeier

Meredith Speier began her career as a media planner in New York City where she learned some of the best in the business about what makes customers tick and how to capitalize on those insights. Meredith took that knowledge and hopped coasts, where she spent several years at Wieden + Kennedy and the talented creative crew in Portland. Feeling the pull of her Midwestern roots, Meredith returned to Minnesota and hasn’t strayed since. Over the years, she has built upon her early skills adding an MBA, research facilitation certification and several awards and certifications to her resume.

From research to strategy, Meredith has done it all. Described by one client as a “Swiss Army Knife” of Marketing, she has deep expertise in traditional and digital channels across the entire customer journey and in multiple industries. In the last two decades, Meredith has created and implemented profitable marketing strategies with iconic brands including 3M, Best Buy, Nike, Microsoft, UnitedHealthcare, Ford Motors, Kraft Foods, Graco and Bright Health…all built on the foundation of deep customer insights.

Event Details

Agenda:
1:30 - 2:00 | Check In & Overview of Journey Mapping
2:30 - 4:30 | Workshop, Group Activities, and Exercises
4:30 - 5:00 | Q & A, Networking - those that want to stick around please feel free to work at Finnovation Lab and stay for the ABM event that evening

Date: November 14, 2019

Start time: 01:30 p.m.

End time: 04:30 p.m.

Venue: Finnovation Lab MSP: 817 S 5th Ave #400, Minneapolis, MN 55404