Inherently we know that no two customer journeys are the same. Each of us, in all our humanness, has unique needs, wants, attitudes and expectations. As marketers, business owners, executives, creatives (you get the idea) we are in a position to uncover those unique traits and create filters by which we speak to those customers who are the best fit for the products and services we market, in a way that is meaningful to them.
The development of a journey map enables you to view the experience from your customer’s shoes, highlighting things like pain points, arduous processes or hurdles to overcome.
Journey mapping also enables the identification of critical moments, which can make or break a sale.
Journeys are the foundation for marketing plans, channel improvements and enhanced interactions with your customers over time.
If you have a client asking about journey maps, or you are a client asking about journey maps, here is your opportunity to take your skills to the next level! In this course, we will cover the basics of journey mapping and the tools you will need to develop journey maps of your customers.
We call this our M’ed Series (get it, education) and we’re so excited to talk about CUSTOMER JOURNEY MAPPING in November!
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Location: Finnovation Lab
817 S 5th Ave #400, Minneapolis, MN 55404