Is account-based marketing (ABM) really something new and different or is it just good B2B marketing? Sirius Decisions tells us ABM is about marketing & sales alignment, targeting your highest propensity prospects & customers (Ideal customer profile), and personalizing the content & message. How is that different than what B2B marketing should be doing? TOPO tells us the number one challenge facing organizations in doing ABM is scaling the program. Is ABM just another type of demand program to add to the mix or is it a foundational shift in Go-to-market strategy? How do I scale an ABM program? Let’s talk about how real practitioners think about and execute ABM.
During the first 10 minutes of the presentation, Bob Peterson of SiriusDecisions will provide an overview of ABM to lay the groundwork before we dive into the content with the panel that represents a diverse knowledgebase – some at the very beginning stages of their journey, some gaining traction, and others more advanced with practical advice to share to those interested in how ABM can drive business growth and sales performance.
Our *amazing* panel of executives include:
- Mike Bernard, CMO of Insite Software
- Erin Rowles, Director of Marketing Technology & Automation at Deluxe
- Jillian Gartner, Director of Account-Based Marketing at Thomson Reuters
- Susan Peterson Schatschneider, Sr Director, Revenue Marketing at 6Sense
- Moderator: Bob Peterson, Senior Director, Sirius Decisions
Location: Finnovation Lab
817 S 5th Ave #400, Minneapolis, MN 55404
See the Event Details tab for more information.
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